Marketing to Children

S.Afr.J.Bus.Manage.2011,42(1) 55 In- take aim market in randomness Afri corporation hoary drills: An explorative study S. Cassim and K. McIntosh School of Management, University of KwaZulu Natal, Durban 4000, Republic of South Africa cassim@ukzn.ac.za reliable August 2009 In-school merchandise is a global phenomenon that has new-madely become the counseling of a great deal debate and criticism. Concerns about the potentially negative impact merchandising rehearses may cave in on school going children have been raised across the globe. In response a figure of policies have been genuine in different countries to regulate the shape of in school merchandising. This paper explores commercial message activities in South African primary schools through an empirical study of primary school principals. The study investigates the policies and procedures in place to lookout the practice of marketing in schools and the views of principals on issues pertaining to in-sch ool commercialism. The findings of this paper indicated an absence of pro forma policies to guide the practice of commercial activities in primary schools. Principals so uttermost supported the need for policies on in-school commercialism to protect children. They notwithstanding expressed the view that commercial activities can only be tolerated when they offer added value to the school.

*To whom all correspondence should be addressed. excogitation In-school marketing is a globally practised and growing phenomenon that has in recent age become the focus of attention. In-school marketing (sometimes refer red to as inschool commercialism) can be def! ined as corporate marketing activities enact at children in school (Geuens et al., 2002; Molnar & Garcia, 2005). These activities have been change magnitude in volume over the past few years as schools experience increasing pressures on their budgets and companies target the piquant offspring market in their school environment (Public instruction: commercial activities in schools, 2000). Supporters of in-school marketing...If you want to get a intact essay, order it on our website: BestEssayCheap.com

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