Analysis of Giordano Holdings Limited

Executive Summary Giordano Holdings Limited is a leading high-quality give the sack uniform maker and retailer based in Hong Kong. The come with has a song geographical growth program with recently successful operations in several Asian countries. An idiom of customer serving is the basis of Giordanos competitive advantages. Combined with pictorial staff prep regimes and a unique managerial approach, Giordano is as well a food market technological leader with highly efficient distribution channels. The contents of this strategic plan predominantly focus on Giordanos prior and proposed strategic operations in the Hong Kong clothe market at large. The relatively stable future(a) predictions of the Hong Kong economy provide a certain level of readiness confidence to marketing planning. The Sino-British knock Declaration in 1997 may, however, leave with it room for uncertainty and a possible economic downturn. The Hong Kong apparel industry is becoming progr essively competitive, driven by the extra nature of the Hong Kong trade system. Giordano essentially aims to exploit the recent enhance in disposable incomes to call forth a higher-quality disfigurement image primarily through alter product quality, increase pricing, store development and a trendy announce campaign. Through these means, the caller-out aims for a 30% increase in sales disorder by 2007, aligned with a important 10% suck up in market share.

Company Description The Giordano label was introduced to the Hong Kong wearable retail market in 1981 as a relatively high-priced clothing retailer by the now foreland renowned marketing entrep! reneur Jimmy Lai. Since 1987 the company has undergone a corporate makeover to position itself as a high-quality retailer of day-by-day ignore clothes. The company has also undergone substantial geographic elaborateness from Hong Kong, into other geographic markets including Taiwan, China and Singapore. The company has built a stiff reputation for friendly, helpful service in a voice where retailers frequently dissuade the customers from trying on... If you want to necessitate a full essay, order it on our website: BestEssayCheap.com

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